Himanshu Sangar1314164394

Hi, I went through the discussions and the thoughts about the application of six sigma in marketing & sales domain on this page and feel that as far as marketing and sales is concerned in a corporate, the management is more focused on numbers and the bottom line. I have been working in marketing analytic for 4 years and have observed that the accumulated data about the customer speaks a lot about their preference, behavior, and choice of products the customer wants to purchase. Few top companies have now started to understand the implication of quantitative analysis on the customer data and use the data to predict the choice of the customer.A very good example will be the use of regression analysis to understand the behavior of the customer. Let's take an example of the sales & marketing for Insurance products.Suppose the sales agent randomly selects a list of 100 persons to be targeted and he visits each and every customer to make a sales pitch.His success rate may be 2% i.e 2 people purchases the insurance product from the agent out of 100. We can study the behavior pattern of those 2 customers who have opted for the product.The 2 customers may be between a specific age group, they might be living in 100 - 150 square yard house, between a specific income group etc. So the regression analysis can give us an insight into the customer behavior and decision-making ability.Using this technique generally, doubles the response rate.The regression analysis can be an effective way of using it in the 'ANALYSIS' phase for our projects. I hope this small introduction can ignite the thinking process and help us achieve our marketing and sales target efficiently and effectively. Thanks, Himanshu Sangar.