rohit chaudhary

BPM stands for Business Process Management, which is a discipline deployed by organisations to establish, execute & optimise business processes.
 
The 5 stages within BPM lifecycle are given below, along with key characteristics and compatible LSS tools.

A Mafia Offer is the offer that solves market’s core problem/s such that it makes it unmatchable by its competitors in the foreseeable future. Customer desire and drools over such offer and prefer over others as it addresses their core issues, such as desire or requirement for immediate delivery of product or service, return of products without any questions asked, etc, where competition don’t have the capabilities to deliver the same in current market, at least for a very significant time period in coming future.
 These are usually very tough to crack and pose a high risk of failing to achieve the stage where they can make such offer to market. Also, usually requires challenging the constraints prevalent in the industry, and thus needs overhauling the Ongoing operational processes.
 
USPs on the other hand, like CVP (Customer Value Proposition), is aimed at Outing performing its competition by providing certain features of its product, service, or way of delivery better than others. These are mostly achieved by improvement in operations or technology.
 
 Thus, clearly USP is different from Mafia offer on aspects covered below:
1.     Mafia offer is aimed at solving the customers’ core issues, while USP is aimed at only providing current service/product better than others.
2.     Mafia offer, mostly, requires major overhauling of current way of working, while USP is achieved by improvements in current way of working. Mafia offer potentially will create new discoveries and patents in the process of coming up with new combination.
3.     Mafia offer is comparatively more time consuming, capital intensive and risky method.
4.     Mafia offer could potentially create, seemingly, Monopolies for the foreseeable future. While USPs give a competitive edge which could be surpassed by competition relatively easily.
5.     Mafia offer, make industry monopolies like:
        a.     Dominoes in pizza delivery when they introduced 30 minutes or free offer
        b.     Hyundai in cars, when they offered to buy back within 2 years if customer loses the job in certain markets (during Covid period).
        c.     Amazon in product delivery, when they offered no question asked return policy.
        d.    Tesla, when they offered the electric car, with battery efficiency far above the competition, with their innovative battery making processes.