A very interesting read Nachiketa. However the basic difference between a Data Driven approach and Intuition is the ability to take a wild guess.Logic can only go so far amidst real world noise. We have to take a wild guess occasionally, which is random. A significant amount of information we incorporate and process, we just run into it. I wonder how cliched and our restricted our information will be if we get exactly what we are looking for. A solution finds a problem , not the other way around. There are many solutions for questions we might never pursue. Isn't that compromising on innovation and intuition. Is Data Driven Decision making really required ?