Hi, Thank you very much for the details about Data-Driven Decision Making. I was searching for any report on this topic to present it to my boss to use my concept of using data in taking decisions. Now I can show your (which I felt was very wisely written) as well as other articles in the website to show her the importance of data. I work as a salesperson in a company. We have to go to various types of customers and persuade them to take our product. In recent few year we have been noticing that our competitor company is progressing well. After some initial research I got that they are using some data analytics tools to go to only specific type of customers thereby have more effective selling as compared to our organization. I need to know how should we improve our revenues. Can you please help me in this regard, so that I can persuade my boss to use DDDM ? Thank you, Sameera