Delnaz Irani

"Boundary spanning" refers to reaching out to different organizations, industries, departments etc. to share their knowledge, collaborate with each other and bring out innovative ideas. It can involve individuals or groups who act as “boundary spanner” connecting isolated information, ideas or expertise. This concept is important in today’s complex and interconnected business environments, where innovation, adaptability, and collaboration are critical for success.
 
When individuals from different geographies and departments work on a project, they all come with their own experience and expertise, as well as perspectives. In such scenarios boundary spanning can lead to novel solutions and breakthrough innovations. It gives a platform to the team to access new tools, technologies, and expertise that may not exist with an individual. For example, deploying a knowledge repository tool which can be used by all the sites globally covering around 10K people. The app development team, Operations team and Business transformation team, tech team all come together and brainstorm on different ideas which would also facilitate open communication and builds trusts.
Boundary spanning would allow the organizations to respond to challenges more effectively by leveraging diverse resources and knowledge. During covid many organizations had to adapt to the sudden change and broke the traditional way of working to ensure that the businesses survive and thrive.
The collaboration between Apple and Nike is a good example of boundary spanning across industries of technology and sportswear.  In 2006 the partnership was made by introducing Nike+iPod Sports Kit. This kit included a sensor so that the runners could track their performance data such as distance, speed, and calories burned. This data was then synced with the iPod, allowing users to monitor their fitness progress and listen to music simultaneously. In 2010 they moved up a level by introducing Nike+ Running App which was compatible with iPhones and iPads. The app allowed users to track runs, analyze data, and share progress on social media. In 2016 the partnership came up with another level - Nike+ Apple Watch Series 2.
Specialized version of the Apple Watch - Apple Watch Nike+ with enhanced features such as custom watch face, personalized coaching, progress tracking etc.
 
This partnership worked and had a huge success because of the collaboration between the two industry – technology and sportswear. Both these companies had a shared vision and aim to enhance the fitness experience by integrating technology into people’s lifestyles. They were focused on enhancing customer experience by introducing user-friendly products and apps that encouraged fitness and self-improvement.
 
Hence, we can conclude by saying that “Boundary spanning” is a critical organizational capability in today’s interconnected world. By breaking down silos, it enables innovation, improves collaboration, and enhances adaptability.