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    SMART Goals

    Once you have planned your project, turn your attention to developing several goals that will enable you to be successful. Goals should be SMART - specific, measurable, agreed upon, realistic and time-based.

    A goal might be to hold a weekly project meeting with the key members of your team or to organise and run a continuous test programme throughout the project.

    The acronym SMART has a number of slightly different variations, which can be used to provide a more comprehensive definition for goal setting:

    S - specific, significant, stretching

    M - measurable, meaningful, motivational

    A - attainable, agreed upon, achievable, acceptable, action-oriented

    R - relevant, realistic, reasonable, rewarding, results-oriented

    T - time-bound, time-based, timely, tangible, trackable

    This provides a broader definition that will help you to be successful in both your business and personal life.

    When you next run a project take a moment to consider whether your goals are SMART goals.

    To quote renowned American philanthropist Elbert Hubbard:


    "Many people fail in life, not for lack of ability or brains or even courage, but simply because they have never organised their energies around a goal."

    SMART Goals Specific

    • Well defined.
    • Clear to anyone that has a basic knowledge of the project.



    • Know if the goal is obtainable and how far away completion is.
    • Know when it has been achieved.


    Agreed Upon

    • Agreement with all the stakeholders what the goals should be.



    • Within the availability of resources, knowledge and time.


    Time Based

    • Enough time to achieve the goal.
    • Not too much time, which can affect project performance.






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