“Does your company really matter?” he asked the audience. Would customers suffer a loss if your doors closed?
For most companies, the answer likely is “no,” he said. Recognizing that, companies must set the bar high, providing value to customers in a way that is uniquely their own.
Ariens’ unique path to astounding its customers has taken the firm on a lean journey, one the manufacturer of lawn mowers, snow blowers and other types of equipment has been progressing along for the past 15 years.