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Showing results for tags 'customer satisfaction index'.
Q. 198 While customer satisfaction is captured in most B2C companies, the score that is obtained has questionable value. (For this discussion, we will use B2C in context of large set of end consumers who buy products or services from retail directly) What are the methods one can use to make such satisfaction feedback more useful in B2C? Note for website visitors - Two questions are asked every week on this platform. One on Tuesday and the other on Friday. All questions so far can be seen here - https://www.benchmarksixsigma.com/forum/lean-six-sigma-business-excellence-